Web Accessibility for Cannabis Brands: Making Your Website More Accessible

People using an accessible website

Web accessibility is vital for any online business. Yet, many underestimate its significance.

As a cannabis brand, it’s not just about creating a flashy website. It’s about making it user-friendly for everyone, regardless of their abilities.

From the visually impaired to people with cognitive difficulties, your website should serve all. And here’s why.

Not only is it morally right, it’s also a smart business move. By making your website accessible, you can attract a wider customer base, showing you care about each visitor’s experience. Join us as we delve into web accessibility, unravel its importance, and guide you on how to implement it for your cannabis brand.

Table of Contents

  1. What is Web Accessibility and Why is it Important?
  2. Understanding Web Accessibility Standards
  3. Practical Steps for Implementing Web Accessibility
  4. The Role of Web Accessibility in the User Experience
  5. Unique Considerations for Cannabis Websites
  6. Conclusion

What is Web Accessibility and Why is it Important?

Web accessibility is a crucial aspect that many overlook. So, what does it mean? Simply put, web accessibility means designing and creating websites that everyone can use, irrespective of their physical or cognitive abilities. It’s about breaking down barriers and opening up your digital doors to all.

Why should you care about web accessibility as a cannabis business owner? Firstly, it’s about equal access. Everyone should have the right to access information and services online. Secondly, it’s the law. Various regulations worldwide require businesses to make their websites accessible. Falling short can lead to legal complications.

And don’t forget the business benefits. By implementing web accessibility, you expand your potential audience. More people can use your website, meaning more potential customers. Plus, showing you care about all users can significantly boost your brand’s image.

In the next section, we’ll delve deeper into the standards that define web accessibility. Stick with us as we explore how you can make your cannabis website a welcoming place for everyone.

Understanding Web Accessibility Standards

Web accessibility might seem complicated, but don’t worry. There are clear guidelines to help you out. These are called the Web Content Accessibility Guidelines, or WCAG for short. These are a set of recommendations created to make web content more accessible to everyone, especially people with disabilities.

WCAG lays out a series of principles to guide your website design. They use the acronym POUR: Perceivable, Operable, Understandable, and Robust.

Let’s break it down:

  • Perceivable: This means your users must be able to perceive the information on your website. It’s not enough to just have the information there. Everyone should be able to use it, whether they’re using a screen reader or can’t see certain colors.
  • Operable: Can all your users operate and navigate your website? They should be able to, even if they can’t use a mouse or are using a keyboard-only interface.
  • Understandable: Your website should be clear and easy to understand. This includes everything from the language you use to how predictable your website behaves.
  • Robust: Finally, your website should be robust enough to be interpreted reliably by a variety of user agents, including assistive technologies.

Following these principles is not just good practice—it’s often required by law. In our next section, we’ll guide you through practical steps to implement these principles on your cannabis website.

Practical Steps for Implementing Web Accessibility

Now that we know the theory behind web accessibility, let’s take action. Here are some common issues you may face on your website and ways to resolve them:

  • Use of Color and Contrast: Color shouldn’t be the only means of conveying important information. Consider users who might be color-blind. Also, ensure there’s sufficient contrast between your text and background. This makes it easier for everyone to read your content.
  • Alternative Text for Images: Screen readers can’t “see” images. They rely on alternative text, also known as ‘alt text’. This is a short description that provides context to users who can’t view the images.
  • Keyboard Accessibility: Not all users can operate a mouse. Some rely solely on the keyboard. Ensure all your website’s functionalities, from links to forms, are accessible via the keyboard.

Remember, web accessibility isn’t a one-time fix. It requires ongoing effort. Getting an accessibility audit or consulting with an expert can be a great starting point.

Up next, we’ll explore how web accessibility can enhance the user experience on your cannabis website.

The Role of Web Accessibility in the User Experience

Web accessibility isn’t just about compliance or avoiding legal issues. It plays a key role in enhancing the overall user experience on your website. When your website is easy to navigate and understand, it attracts and retains more visitors.

Imagine a user visiting your cannabis website for the first time. If they can easily find what they’re looking for, they’re more likely to return. On the other hand, if they struggle to navigate your site due to poor accessibility, they might not come back.

Moreover, making your site accessible shows that you care about all users, which can boost your brand’s image and customer loyalty.

In short, web accessibility isn’t just the right thing to do; it’s good for business.

In the next section, we’ll take a look at a few cannabis brands that have successfully implemented web accessibility and the impact it has had on their business.

Unique Considerations for Cannabis Websites

While general web accessibility guidelines apply to all industries, the cannabis sector has a few unique considerations. Let’s take a look at them:

  • Age Verification: Since cannabis products are age-restricted, your website must have an effective age verification process. While this is a necessary step, make sure it’s also accessible to everyone.
  • Localization: With the laws around cannabis use differing greatly from region to region, it’s important to customize content based on users’ locations. A robust localization system ensures that you’re only showing legal and relevant content to your visitors.
  • Visual Representation of Strains: Cannabis websites often depend on visual representations of different strains. However, this can pose a problem for visually impaired users. Ensure you provide detailed text descriptions along with your images and use ‘alt text’ effectively.
  • Educational Content: If you offer educational content about cannabis uses and effects, make it accessible to all users. Consider those with cognitive disabilities when creating this content.
  • Online Purchasing: For websites with e-commerce functionalities, every step of the purchasing process, from product selection to payment, needs to be accessible.

By addressing these unique considerations, you can create an inclusive online space for your cannabis business. This not only expands your potential customer base but also strengthens your brand image.

Next up, we’ll wrap things up and discuss the overall benefits of web accessibility for your cannabis brand.


Web accessibility isn’t a feature—it’s a necessity. It’s about embracing the diversity of your users and creating an online space where everyone feels welcome. As a cannabis brand, implementing web accessibility shows you value all customers equally. It’s a commitment to equal access, and it’s the right thing to do.

But web accessibility isn’t just about doing what’s right. It’s also a wise business move. It opens up your cannabis brand to a wider audience, potentially boosting your customer base. Plus, it gives your brand a positive image—proving that you care about every single visitor’s experience.

In the world of digital marketing, user experience is paramount, and accessibility plays a big role in that. It’s not a checkbox to tick off; it’s a continuous effort to ensure your website evolves with your users’ needs.

Remember, web accessibility is not a journey you need to embark on alone. There are professionals ready to guide you every step of the way. Stay tuned for our call to action, where we’ll discuss how our agency can assist you in this vital endeavor.

It’s Time to Make a Difference

To extend your digital hand to every visitor, regardless of their abilities. To turn your cannabis website into a welcoming space for all. And we’re here to help you do just that.

Our expert team is ready to guide you on this journey of web accessibility. From comprehensive audits to actionable insights, we provide the tools and support you need to make your website fully accessible.

Don’t leave anyone behind. Let’s work together to create an inclusive digital experience for your cannabis brand.

Reach out to us today for a consultation. We’re excited to help you make the web a better place for everyone!

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