Cannabis pitch decks, cannabis business plans – whatever you call them, they’re one of the most vital documents you can create for your cannabis company. Your pitch deck could be what earns you the investments you need to get yourself off the ground and running. Yes, your deck is going to show how your business …
Plenty has been written about the marketing strategies you should follow for this or that business type, and so cannabis marketing strategies really shouldn’t be any different, right? Unfortunately, that isn’t the case. Marketing cannabis is not like marketing a law firm or furniture products. Cannabis is different, because of regulation by local and federal …
For U.S. cannabis brands, there are many restrictions on how and where a brand can advertise. Because of these restrictions, cannabis brands lack options, and programmatic advertising can seem like a blessing. If you’re just getting started in the business and are wondering, “How do cannabis brands advertise?” this is one of the answers. Programmatic …
Cannabis Programmatic Advertising: Focusing on What Matters Read More »
If you’re reading this article, you’re likely curious about opening a cannabis dispensary. Perhaps you’re even planning on it. Trust us when we say: you better be in it for the right reasons. Making the proverbial “quick buck” in retail cannabis is extremely rare, and times are tough for dispensary operators. As with most things …
It wasn’t that long ago that cannabis was hugely stigmatized as a social evil in the United States, and to some extent, that stigma remains. As cannabis brands continue to innovate in their marketing and consumer education, and more consumers are exposed to these products, the stigma continues to melt away. In this piece, we …
Cannabis Brands & Billboards: How OOH Advertising Is Helping Brands Break the Stigma Read More »
Among the U.S. public, there’s been a lot of buzz the last few years about hemp and CBD, and many of the folks looking to start brands in the space have big questions about the rules around advertising hemp and CBD products. And for good reason: more people than ever are realizing that CBD and …
Key performance indicators are vital to any business’s success, and businesses in the cannabis industry are no exception. If you really want to know how you’re doing as a venture, then you have to measure your success using metrics that speak to reality. Choosing the right KPIs is a crucial factor towards making regular business …
5 Dispensary KPIs, and Why Vanity Metrics Are a Problem in Cannabis Read More »
If you’re in the cannabis industry, you have probably seen complaints and horror stories about the challenges of sending promotional text (SMS) messages. And if you’ve ever shared your phone number with a local dispensary, you’ve likely received a promotional text yourself. The issue is this: several of the big, mainstream telecommunications service providers – …
Why Text Messaging is Challenging for Cannabis Brands Read More »