If you’re in the cannabis industry, you have probably seen complaints and horror stories about the challenges of sending promotional text (SMS) messages. And if you’ve ever shared your phone number with a local dispensary, you’ve likely received a promotional text yourself. The issue is this: several of the big, mainstream telecommunications service providers – […]
Why Text Messaging is Challenging for Cannabis Brands Read More »
Key performance indicators are vital to any business’s success, and businesses in the cannabis industry are no exception. If you really want to know how you’re doing as a venture, then you have to measure your success using metrics that speak to reality. Choosing the right KPIs is a crucial factor towards making regular business
5 Dispensary KPIs, and Why Vanity Metrics Are a Problem in Cannabis Read More »
Among the U.S. public, there’s been a lot of buzz the last few years about hemp and CBD, and many of the folks looking to start brands in the space have big questions about the rules around advertising hemp and CBD products. And for good reason: more people than ever are realizing that CBD and
Top Tips for Advertising Hemp and CBD Products Read More »
It wasn’t that long ago that cannabis was hugely stigmatized as a social evil in the United States, and to some extent, that stigma remains. As cannabis brands continue to innovate in their marketing and consumer education, and more consumers are exposed to these products, the stigma continues to melt away. In this piece, we
Cannabis Brands & Billboards: How OOH Advertising Is Helping Brands Break the Stigma Read More »
If you’re reading this article, you’re likely curious about opening a cannabis dispensary. Perhaps you’re even planning on it. Trust us when we say: you better be in it for the right reasons. Making the proverbial “quick buck” in retail cannabis is extremely rare, and times are tough for dispensary operators. As with most things
How to Open a Dispensary: Your Ultimate Guide Read More »
For U.S. cannabis brands, there are many restrictions on how and where a brand can advertise. Because of these restrictions, cannabis brands lack options, and programmatic advertising can seem like a blessing. If you’re just getting started in the business and are wondering, “How do cannabis brands advertise?” this is one of the answers. Programmatic
Cannabis Programmatic Advertising: Focusing on What Matters Read More »
Cannabis pitch decks, cannabis business plans – whatever you call them, they’re one of the most vital documents you can create for your cannabis company. Your pitch deck could be what earns you the investments you need to get yourself off the ground and running. Yes, your deck is going to show how your business will be
Writing Your Cannabis Pitch Deck Read More »
Cannabis businesses can powerfully engage their customers, build their brand, and boost sales through email marketing. Yet, the challenge lies in finding the right platform that meets the industry’s unique needs and regulations. In this article, we will guide you through the top three email marketing platforms made for the cannabis industry: MailerLite, Klaviyo, and
Top 3 Cannabis-Friendly Email Marketing Platforms Read More »
Web accessibility is vital for any online business. Yet, many underestimate its significance. As a cannabis brand, it’s not just about creating a flashy website. It’s about making it user-friendly for everyone, regardless of their abilities. From the visually impaired to people with cognitive difficulties, your website should serve all. And here’s why. Not only
Web Accessibility for Cannabis Brands: Making Your Website More Accessible Read More »
In the rapidly evolving cannabis industry, staying ahead means leveraging innovative solutions that enhance both consumer experience and operational efficiency. One such solution is the Jane Gold program by Jane Technologies. This cash back initiative enriches the purchasing journey, benefiting consumers, brands, and stores alike. At Heady, we specialize in helping clients maximize their use of Jane
Maximize Sales with Jane Gold: A Retailer’s Guide Read More »
