OOH Cannabis Sign on a Street Corner

Cannabis Brands & Billboards: How OOH Advertising Is Helping Brands Break the Stigma

It wasn’t that long ago that cannabis was hugely stigmatized as a social evil in the United States, and to some extent, that stigma remains.  As cannabis brands continue to innovate in their marketing and consumer education, and more consumers are exposed to these products, the stigma continues to melt away.  In this piece, we …

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Real KPI metrics that cannabis companies should track

5 Dispensary KPIs, and Why Vanity Metrics Are a Problem in Cannabis

Key performance indicators are vital to any business’s success, and businesses in the cannabis industry are no exception.  If you really want to know how you’re doing as a venture, then you have to measure your success using metrics that speak to reality.  Choosing the right KPIs is a crucial factor towards making regular business …

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a smartphone showing numerous messaging apps

Why Text Messaging is Challenging for Cannabis Brands

If you’re in the cannabis industry, you have probably seen complaints and horror stories about the challenges of sending promotional text (SMS) messages. And if you’ve ever shared your phone number with a local dispensary, you’ve likely received a promotional text yourself. The issue is this: several of the big, mainstream telecommunications service providers – …

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