Advertising is an art and a science, combining creativity and data to engage audiences and drive action. In the digital world, advertising is about more than just selling products. It’s about telling compelling stories, building brands, and creating memorable experiences. From crafting captivating ad copy to leveraging the power of social media, the realm of advertising is dynamic and exciting. On the Heady blog, we delve into this fascinating discipline, sharing strategies, tips, and insights to help you excel in digital advertising. It’s time to make your ads stand out with Heady.
For U.S. cannabis brands, there are many restrictions on how and where a brand can advertise. Because of these restrictions, cannabis brands lack options, and programmatic advertising can seem like a blessing. If you’re just getting started in the business and are wondering, “How do cannabis brands advertise?” this is one of the answers. Programmatic …
Cannabis Programmatic Advertising: Focusing on What Matters Read More »
It wasn’t that long ago that cannabis was hugely stigmatized as a social evil in the United States, and to some extent, that stigma remains. As cannabis brands continue to innovate in their marketing and consumer education, and more consumers are exposed to these products, the stigma continues to melt away. In this piece, we …
Cannabis Brands & Billboards: How OOH Advertising Is Helping Brands Break the Stigma Read More »
Among the U.S. public, there’s been a lot of buzz the last few years about hemp and CBD, and many of the folks looking to start brands in the space have big questions about the rules around advertising hemp and CBD products. And for good reason: more people than ever are realizing that CBD and …