Marketing

A person writing down a cannabis marketing strategy

Your Guide to Cannabis Marketing Strategies

Plenty has been written about the marketing strategies you should follow for this or that business type, and so cannabis marketing strategies really shouldn’t be any different, right? Unfortunately, that isn’t the case.  Marketing cannabis is not like marketing a law firm or furniture products.  Cannabis is different, because of regulation by local and federal …

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Cannabis ad showing on phone

Cannabis Programmatic Advertising: Focusing on What Matters

For U.S. cannabis brands, there are many restrictions on how and where a brand can advertise.  Because of these restrictions, cannabis brands lack options, and programmatic advertising can seem like a blessing. If you’re just getting started in the business and are wondering, “How do cannabis brands advertise?” this is one of the answers. Programmatic …

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OOH Cannabis Sign on a Street Corner

Cannabis Brands & Billboards: How OOH Advertising Is Helping Brands Break the Stigma

It wasn’t that long ago that cannabis was hugely stigmatized as a social evil in the United States, and to some extent, that stigma remains.  As cannabis brands continue to innovate in their marketing and consumer education, and more consumers are exposed to these products, the stigma continues to melt away.  In this piece, we …

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a smartphone showing numerous messaging apps

Why Text Messaging is Challenging for Cannabis Brands

If you’re in the cannabis industry, you have probably seen complaints and horror stories about the challenges of sending promotional text (SMS) messages. And if you’ve ever shared your phone number with a local dispensary, you’ve likely received a promotional text yourself. The issue is this: several of the big, mainstream telecommunications service providers – …

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