If you’re in the cannabis industry, you have probably seen complaints and horror stories about the challenges of sending promotional text (SMS) messages. And if you’ve ever shared your phone number with a local dispensary, you’ve likely received a promotional text yourself. The issue is this: several of the big, mainstream telecommunications service providers – […]
Why Text Messaging is Challenging for Cannabis Brands Read More »
Among the U.S. public, there’s been a lot of buzz the last few years about hemp and CBD, and many of the folks looking to start brands in the space have big questions about the rules around advertising hemp and CBD products. And for good reason: more people than ever are realizing that CBD and
Top Tips for Advertising Hemp and CBD Products Read More »
It wasn’t that long ago that cannabis was hugely stigmatized as a social evil in the United States, and to some extent, that stigma remains. As cannabis brands continue to innovate in their marketing and consumer education, and more consumers are exposed to these products, the stigma continues to melt away. In this piece, we
Cannabis Brands & Billboards: How OOH Advertising Is Helping Brands Break the Stigma Read More »
For U.S. cannabis brands, there are many restrictions on how and where a brand can advertise. Because of these restrictions, cannabis brands lack options, and programmatic advertising can seem like a blessing. If you’re just getting started in the business and are wondering, “How do cannabis brands advertise?” this is one of the answers. Programmatic
Cannabis Programmatic Advertising: Focusing on What Matters Read More »
Cannabis businesses can powerfully engage their customers, build their brand, and boost sales through email marketing. Yet, the challenge lies in finding the right platform that meets the industry’s unique needs and regulations. In this article, we will guide you through the top three email marketing platforms made for the cannabis industry: MailerLite, Klaviyo, and
Top 3 Cannabis-Friendly Email Marketing Platforms Read More »
In today’s competitive cannabis market, staying ahead requires innovative solutions. This is where Jane Digital Merchandising comes in. As the leading ecommerce solution for cannabis dispensaries, Jane offers a robust program known as Digital Merchandising, which provides cannabis retailers and wholesale CPG brands with unique advertising opportunities – and adds incremental revenue for dispensaries that’s ~100% profit.
Jane Digital Merchandising Explained: Unlock Higher Profits Read More »
Plenty has been written about the marketing strategies you should follow for this or that business type, and so cannabis marketing strategies really shouldn’t be any different, right? Unfortunately, that isn’t the case. Marketing cannabis is not like marketing a law firm or furniture products. Cannabis is different, because of regulation by local and federal
Your Guide to Cannabis Marketing Strategies Read More »
