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Scrappy Dispensary Marketing System by Heady

Dispensary Marketing That Works: The Scrappy Retailer Guide

CRM, Marketing, SEO

TL;DR: The Scrappy Dispensary Playbook The cannabis retail market is tighter than ever.  High taxes, new DTC competitors, and underused marketing tools eat away at margins. Heady’s Smarter Dispensary Marketing System helps you fix that by focusing on owned channels before paid ads: The result: more visibility, repeat customers, and leaner marketing spend — without […]

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Why Text Messaging is Challenging for Cannabis Brands

Leave a Comment / Marketing

If you’re in the cannabis industry, you have probably seen complaints and horror stories about the challenges of sending promotional text (SMS) messages. And if you’ve ever shared your phone number with a local dispensary, you’ve likely received a promotional text yourself. The issue is this: several of the big, mainstream telecommunications service providers –

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Cannabis Brands & Billboards: How OOH Advertising Is Helping Brands Break the Stigma

Leave a Comment / OOH

It wasn’t that long ago that cannabis was hugely stigmatized as a social evil in the United States, and to some extent, that stigma remains.  As cannabis brands continue to innovate in their marketing and consumer education, and more consumers are exposed to these products, the stigma continues to melt away.  In this piece, we

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Cannabis Programmatic Advertising: Focusing on What Matters

Leave a Comment / Programmatic Advertising

For U.S. cannabis brands, there are many restrictions on how and where a brand can advertise.  Because of these restrictions, cannabis brands lack options, and programmatic advertising can seem like a blessing. If you’re just getting started in the business and are wondering, “How do cannabis brands advertise?” this is one of the answers. Programmatic

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Top 3 Cannabis-Friendly Email Marketing Platforms

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Cannabis businesses can powerfully engage their customers, build their brand, and boost sales through email marketing. Yet, the challenge lies in finding the right platform that meets the industry’s unique needs and regulations. In this article, we will guide you through the top three email marketing platforms made for the cannabis industry: MailerLite, Klaviyo, and

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Jane Digital Merchandising Explained: Unlock Higher Profits

Leave a Comment / Advertising, Dispensaries

In today’s competitive cannabis market, staying ahead requires innovative solutions.  This is where Jane Digital Merchandising comes in.  As the leading ecommerce solution for cannabis dispensaries, Jane offers a robust program known as Digital Merchandising, which provides cannabis retailers and wholesale CPG brands with unique advertising opportunities – and adds incremental revenue for dispensaries that’s ~100% profit.

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Your Guide to Cannabis Marketing Strategies

Leave a Comment / Guides, Marketing

Plenty has been written about the marketing strategies you should follow for this or that business type, and so cannabis marketing strategies really shouldn’t be any different, right? Unfortunately, that isn’t the case.  Marketing cannabis is not like marketing a law firm or furniture products.  Cannabis is different, because of regulation by local and federal

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