Top 3 Cannabis-Friendly Email Marketing Platforms
Explore the top three email marketing platforms designed for cannabis businesses: MailerLite, Klaviyo, and Alpine IQ. Discover their unique features to boost your brand and sales.
Marketing
Marketing is the lifeblood of business success in the digital age. It’s about reaching the right people, at the right time, with the right message. It’s about creativity and strategy, data and insights. From crafting compelling ad campaigns to building a robust digital presence, marketing is a multifaceted discipline. On the Heady blog, we explore the exciting world of marketing, sharing actionable strategies, tips, and insights to help you stay ahead in the game. Whether you’re a seasoned marketer or just starting out, our posts will empower you to make your mark in the digital space.
Your Guide to Cannabis Marketing Strategies
Plenty has been written about the marketing strategies you should follow for this or that business type, and so cannabis marketing strategies really shouldn’t be any different, right? Unfortunately, that isn’t the case. Marketing cannabis is not like marketing a law firm or furniture products. Cannabis is different, because of regulation by local and federal …
Cannabis Programmatic Advertising: Focusing on What Matters
For U.S. cannabis brands, there are many restrictions on how and where a brand can advertise. Because of these restrictions, cannabis brands lack options, and programmatic advertising can seem like a blessing. If you’re just getting started in the business and are wondering, “How do cannabis brands advertise?” this is one of the answers. Programmatic …
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Cannabis Brands & Billboards: How OOH Advertising Is Helping Brands Break the Stigma
It wasn’t that long ago that cannabis was hugely stigmatized as a social evil in the United States, and to some extent, that stigma remains. As cannabis brands continue to innovate in their marketing and consumer education, and more consumers are exposed to these products, the stigma continues to melt away. In this piece, we …
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Top Tips for Advertising Hemp and CBD Products
Among the U.S. public, there’s been a lot of buzz the last few years about hemp and CBD, and many of the folks looking to start brands in the space have big questions about the rules around advertising hemp and CBD products. And for good reason: more people than ever are realizing that CBD and …
Why Text Messaging is Challenging for Cannabis Brands
If you’re in the cannabis industry, you have probably seen complaints and horror stories about the challenges of sending promotional text (SMS) messages. And if you’ve ever shared your phone number with a local dispensary, you’ve likely received a promotional text yourself. The issue is this: several of the big, mainstream telecommunications service providers – …
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