CRM & Messaging Services for Cannabis Brands
From $90K to $1.1M/month in Attributed Revenue
We build CRM systems that don’t just look busy — they actually grow your business.
The CRM Mirage
Most cannabis CRM programs are built on illusion.
They fire off campaigns… celebrate inflated attribution… and move on.
But sending a discount to someone who was already going to shop isn’t growth.
At Heady, we measure success by incremental revenue — not vanity metrics.
We help you uncover the real levers that change customer behavior, and we design CRM systems that drive lift over your baseline.
“If your CRM isn’t growing your business, it’s just another inbox filler.”
Our Proven Playbooks
Heady isn’t here to write copy and hit send.
We build the whole CRM machine — strategy, segmentation, automations, and creative — tied to your store’s goals.
Proven Playbooks We Deploy:
- Top Sellers & Staff Picks Deep Links
- DealSync CRM integrations to match web menus
- Buyer Category Campaigns (e.g. “Edibles people”)
- Winback + Lapsed flows that convert at 30%+
- Product/Brand Recommenders that feel hand-picked
- Weekend Warriors / Payday flows tied to timing patterns
- Tiered Loyalty Messaging for higher spenders
- Promo Visibility Maximizers (with pre & post campaign triggers)
For Cannabis Retailers
We speak Alpine IQ. We get Springbig. We bend Klaviyo to your POS.
We’ve been there, and we’ve made it work.
Whether you’re running:
- Alpine IQ with Jane or Tymber
- Klaviyo integrated with Dutchie POS
- Springbig with no backend customization…
We make sure:
- Your campaigns reflect your live menu
- Your automations are actually triggered off sales behavior
- Your audiences are optimized around purchase intent and churn risk
- Your promos get the clicks, and your flows get the buybacks
For CPG Brands
Welcome to the CRM Revolution for Brands.
Until now, cannabis brands have struggled to “add value” via email. You didn’t know what the user was shopping for. You couldn’t help them shop better.
Now you can.
Heady is pioneering the use of Hoodie Analytics session-level data to help cannabis brands build CRM segments like:
- “Searched for Vapes”
- “Filtered for On Sale”
- “Looked at X product, didn’t convert”
- “Regular buyer in California but not yet active in Illinois”
Then? We build automations that:
- Email them a product they actually want
- Link them directly to a store where it’s in stock
- Let your brand own the customer relationship — not the retailer
This is the future of cannabis CRM for brands, and we’re already doing it.
What We Deliver
⚙️ CRM Platform Setup & Clean-Up
🧠 Segmentation Strategy & Lifecycle Mapping
✍️ Copywriting & Asset Creation
🔄 Automated Flows + Manual Campaign Calendars
📊 Attribution Audits & Incrementality Analysis
🔗 Deep Linking to Live Menus
📈 Monthly Reporting with Insights, Not Just Numbers
What Makes Us Different
| Typical CRM Agency | Heady |
|---|---|
| Sends emails & texts | Builds holistic CRM systems |
| Trusts native attribution blindly | Measures incremental revenue lift |
| Works with generic platforms | Specialized in Alpine IQ, Springbig, Klaviyo |
| Doesn’t touch brand CRM | Innovating with Hoodie data & audience tagging |
| Talks creative | Talks strategy, segmentation, conversion triggers |
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CRM + Email Marketing Services We Offer
While Alpine IQ is our go-to platform for cannabis CRM, we also support Klaviyo, MailerLite, and other platforms. Whether you’re building from scratch or optimizing an existing setup, we tailor every campaign to your brand, customers, and stack.
Service List:
- Alpine IQ Setup & Customization
- Email Marketing Strategy + Execution
- Triggered Campaign Flows (Welcome, Abandonment, Re-Engagement, VIP)
- Loyalty Program Design & Integration
- Email List Hygiene & Compliance Management
- Campaign A/B Testing + Performance Reporting
- SMS Integration & Cross-Channel Automation
Why Cannabis Brands Choose Heady
We know CRM tech. We know cannabis regulations. But most of all, we know how to turn both into real customer engagement and retention.
Feature Highlights:
- All CRM Leads are AIQ Academy Certified
- Deep experience across retail, delivery, and CPG
- Custom strategy backed by creative and technical execution
- Obsessed with compliance, results, and transparency
Why Cannabis Brands Choose Heady
Feature Highlights:
- All CRM Leads are AIQ Academy Certified
- Deep experience across retail, delivery, and CPG
- Custom strategy backed by creative and technical execution
- Obsessed with compliance, results, and transparency
Platform-Agnostic. Cannabis-Specific.
Our core expertise lies in Alpine IQ, but we also support and optimize campaigns using MailerLite, Klaviyo, and other tools. We help cannabis operators choose the right platform—or make the most of the one they’ve already got.
Platform-Agnostic. Cannabis-Specific.
Our core expertise lies in Alpine IQ, but we also support and optimize campaigns using MailerLite, Klaviyo, and other tools. We help cannabis operators choose the right platform—or make the most of the one they’ve already got.
Campaigns That Convert (and Comply)
- Retail Dispensary: Weekly promos, loyalty point reminders, and new product drops
- Delivery: Geo-targeted re-engagement flows and opt-in list growth
- CPG Brand: B2B drip campaigns to drive wholesale reorders and brand affinity
Campaigns That Convert (and Comply)
- Retail Dispensary: Weekly promos, loyalty point reminders, and new product drops
- Delivery: Geo-targeted re-engagement flows and opt-in list growth
- CPG Brand: B2B drip campaigns to drive wholesale reorders and brand affinity
Let’s Turn Your CRM Into Revenue
Want help planning and launching compliant, high-performing CRM and email campaigns?
Heady brings the expertise, tools, and certification to help you win—whether you’re scaling a single dispensary or going multi-state.
Let’s Turn Your CRM Into Revenue
Want help planning and launching compliant, high-performing CRM and email campaigns?
Heady brings the expertise, tools, and certification to help you win—whether you’re scaling a single dispensary or going multi-state.