Social Media
Social Media ThatMoves the Needle
Turnkey — even fully autopilot — social. Most cannabis brands post on Instagram. Smart brands show up everywhere. We build repeatable, search-friendly, multi-platform social content systems, so your audience finds you wherever they're looking.
82%
of cannabis posts see under 50 engagements
Stop wasting posts. Start sparking conversations.
The IG Trap
Most cannabis brands treat social like a chore: one post on Instagram, once in a while. A flyer. A vibe. A few likes. That's not strategy — that's survival mode. Meanwhile your customers are scrolling: on X searching 'Chicago weed deals,' on YouTube learning about edibles, on Threads, Bluesky, and Reddit asking for recommendations. Social should work like an ecosystem, not a single feed.
Heady's Approach
We build simple, scalable social systems that work across every channel your audience uses.
- Repeatable content formats (Deals, Best Sellers, Staff Picks, Product Spotlights)
- Multi-platform adaptations (X, IG, Bluesky, Threads, TikTok, YouTube Shorts)
- Text-search-friendly posts for discoverability
- Retention-friendly strategies that connect email & CRM to social
“The goal isn't to post more. It's to post smarter — content that gets reused, repurposed, and republished across channels.”
Why it works
What It Helps You Do
Increase surface area for discovery
Show up in social search results like "best live resin carts" or "Vegas 420 deals" on platforms where text matters.
Drive real cross-channel retention
Social + CRM = a loop. We collect followers from your email list and re-engage churned customers through social.
Repurpose your SEO/CRM content
Already running DealSync or "Best of" content? We turn it into evergreen social posts, fast.
Look like a real brand
No more "where else can I follow you?" moments. Every email, blog, and footer can include all your socials.
Zero guesswork
Everything You Need
Content Creation
Engaging copy, on-brand voice, hashtags that drive reach.
Visual Design
Scroll-stopping graphics, banners, short-form video snippets.
Scheduling & Publishing
Calendar management across IG, FB, LinkedIn, TikTok (where allowed).
Campaign Integration
Sync with email, SMS, loyalty apps, and CRM flows for 360° impact.
Cannabis Compliance
Platform-specific do's and don'ts so you stay live, not shadow-banned.
Social That Powers the Rest of Your Funnel
We tie every post to a measurable goal — newsletter signups, loyalty opt-ins, menu visits, or store traffic. Our planners integrate with Klaviyo, Alpine IQ, Springbig, and your POS to turn likes into repeat purchases.
Our Social Content Library Includes
Formats matched to each platform's vibe and algorithm:
- Deal Spotlights
- Product Drops
- Budtender Picks
- Best Sellers by Category
- Local Favorites
- Weekly Promos / Flash Sales
- User Reviews / Review of the Week
- Educational snippets (how to use, what's in it, effects)
Built around the calendar
Key Dates We Leverage
420
The Super Bowl of cannabis marketing.
710
Concentrate lovers unite.
Green Wednesday
Pre-holiday boom.
Local events & partnerships
Street fairs, pop-ups, charity drives.
How we work
Our Process
01
Discovery & Voice Mapping
Establish key brand pillars; only plan content that aligns with them.
02
Content Calendar Build-Out
Plan the work, then work the plan — clarity months ahead, no guesswork.
03
Design, Write, Approve
Heady designs and writes; you review, edit, and approve.
04
Publish, Engage, Report
We ship, engage, measure, and repeat.
How we engage
Engagement Models
| Model | You Get |
|---|---|
| Monthly Social Packs | We deliver assets + captions across channels for weekly posting. |
| System Setup | We build your templates, formats, and calendar, and train your team. |
| Full Management | You approve, we post, track, and optimize. |
Choose Your Level of Support
Choose the Right Level of Support
Whether you want full control, hands-on execution, or a simple place to start, Heady gives you clear options based on your goals, team, and timeline. Pick what fits now, and scale when you're ready.
Do It Yourself — AI tools and agents for your team
DIY
- Custom AI agents for your brand
- Proven Heady playbooks included
- Full control, lower long-term cost
We'll recommend DIY or DFY for you.
Done For You — Hands-on by Heady's team
DFY
- Strategy and execution handled
- Built for complex initiatives
- Scale without new hires
Includes DFY, DIY, or next steps.
Not Ready Yet? Start with a free Heady guide
Free
- Complete cannabis marketing guide
- Real-world walkthroughs
- What it actually takes to win
Instant access. No sales call.
Ready to Spark Real Engagement?
Let's turn your social feeds into traffic, footfall, and sales.