Case Study

nuEra

Seven Illinois dispensaries on one platform, one brand, one codebase.

DispensaryHeady Dispensary Platform

Visit nueracannabis.com (opens in a new tab)

nuEra operates seven dispensaries across Illinois. Heady rebuilt nueracannabis.com on the Heady Dispensary Platform: location pages for every store, integrated Jane menus for live ordering, and a structure built for multi-location local SEO. One platform serves all seven storefronts.

The situation

Seven locations means seven local markets, seven menus, and seven sets of store details to keep accurate. nuEra needed a site where multi-location wasn't an afterthought.

Our approach

Heady built nuEra on the Heady Dispensary Platform with per-location pages, integrated live menus, and an architecture designed for local search across every market it serves.

What we built

What we built

Multi-location architecture

Dedicated pages for all seven Illinois stores.

Jane menu integration

Live product menus and ordering per location.

Local SEO structure

Location pages built for store-level search visibility.

Heady Dispensary Platform

Productized dispensary-site infrastructure.

The build

nuEra homepage hero, Your dispensary for the nu era of cannabis, with Shop Now and View Deals buttons above rewards and medical-card promotions.
Homepage

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