Paid Media
Paid Media That Worksin Cannabis
We turn ad dollars into revenue with smart, compliant campaigns across Meta, Google, Jane, Dutchie, LeafLink, and more.
What we do
Built for Both Sides of the Shelf
For Retailers (Dispensaries)
Turn clicks into store traffic. We run compliant campaigns that still feel human, and make sure every dollar supports foot traffic, pickups, or loyalty.
- Meta Ads that pass compliance without sacrificing creativity
- Google Ads (Search, Maps, Display) that capture high-intent traffic
- Local campaign structures for geo-targeted relevance
- Ad creative + landing pages that actually convert
- Integrations with in-store promos, menu specials, and CRM flows
For Wholesale Brands (CPG)
Dominate your menu real estate. We help brands win the digital shelf — from category placements to product spotlight campaigns that boost turn rates.
- Sponsored placements on Jane (digital merchandising + click-thru analytics)
- Smart campaigns on Dutchie Ads to push in-stock SKUs
- LeafLink placements that reach your key retail buyers
- "Where to Buy" integration + retargeting
- Performance dashboards that tie spend to orders + visibility
What We Do Differently
We tie spend to outcomes, not impressions. For retailers that means traffic, online orders, and ROI. For brands it means menu placements, buyer reach, and brand recall.
- Compliant copy + creative
- Campaign structures tuned for high LTV
- Dashboards that speak the CMO's language
Campaign types we run
Campaign Types We Run
For Retailers
- Foot traffic campaigns (local radius)
- Pickup & delivery intent targeting
- First-time shopper acquisition
- Weekend / holiday promos
- Product- or category-specific spotlights
For CPG Brands
- Menu placement buyouts (Jane, Dutchie, LeafLink)
- "Where to Buy" CRM retargeting flows
- Store co-op campaigns
- Product launch amplification
- Bundled cross-sells or category takeovers
3x
Return on ad spend (flagship dispensary launch)
2.1x
Meta click-through vs. industry average
Consistent menu dominance on Jane and Dutchie from targeted spend; wholesale sell-through support via LeafLink banner A/B testing. Ask us about benchmark data for your region or category.
Choose Your Level of Support
Choose the Right Level of Support
Whether you want full control, hands-on execution, or a simple place to start, Heady gives you clear options based on your goals, team, and timeline. Pick what fits now, and scale when you're ready.
Do It Yourself — AI tools and agents for your team
DIY
- Custom AI agents for your brand
- Proven Heady playbooks included
- Full control, lower long-term cost
We'll recommend DIY or DFY for you.
Done For You — Hands-on by Heady's team
DFY
- Strategy and execution handled
- Built for complex initiatives
- Scale without new hires
Includes DFY, DIY, or next steps.
Not Ready Yet? Start with a free Heady guide
Free
- Complete cannabis marketing guide
- Real-world walkthroughs
- What it actually takes to win
Instant access. No sales call.
Let's Make Your Ad Dollars Work Harder
Tell us your channels and goals — we'll show you where the ROI is.