Cannabis PR
Cannabis PR That Puts Youin the Headlines
Win eyeballs, win authority, win trust. From product drops to big holiday blow-outs (4/20, 7/10, Green Wednesday), we turn your news into buzzworthy stories that build traffic and trust.
Make Your Own News, Before Someone Else Does
In a market where ads are restricted and algorithms change daily, earned media still drives the deepest trust. Our cannabis-specific PR strategies help dispensaries and brands own the narrative, win backlinks, and grow authority without fighting ad-platform red tape.
What we deliver
What We Deliver
Press Release Creation
Compliance-ready copy written by cannabis pros. Distribution to 1,000+ cannabis-friendly editors and outlets.
PR for SEO Link Earning
Story angles engineered to generate do-follow coverage. Syndication that drives authority, not spam.
Event & Holiday Hype
420, 710, Green Wednesday, product launches — if it's newsworthy, we'll make it un-ignorable.
Thought Leadership Placement
Get manually placed in industry journals and mainstream media.
Crisis & Reputation Management
Rapid-response plans that protect your brand when the unexpected hits.
Turn Headlines into Rankings
Media mentions alone are good. Mentions that include high-authority backlinks are game-changing. Our PR campaigns are built with SEO in mind, so every article, quote, and podcast appearance pushes your domain authority and search visibility upward.
“Coverage earns trust. Coverage with backlinks compounds it — every placement lifts your search visibility.”
Key Dates We Leverage for Buzz
- April 20 — 420, the mother of all cannabis holidays
- July 10 — 710 (Oil Day), the big one for concentrates and vapes
- Green Wednesday — the day before Thanksgiving, through Black Friday into Cyber Monday
- Local legalization anniversaries
- Product drop & partnership announcements
How we work
Our 5-Step PR Process
01
Discovery & Angle-Mapping
Align every PR angle with your top goals — what do you want to be known for?
02
Media List Curation
We source full-feature and coverage opportunities — quick turnaround, high control of the narrative.
03
Story Crafting & Compliance Review
We draft press releases and earned-media copy; you always get final review and approval.
04
Pitching & Follow-Up
Outreach to relevant journalists to earn additional media coverage.
05
Reporting
Links, traffic, sentiment.
Choose Your Level of Support
Choose the Right Level of Support
Whether you want full control, hands-on execution, or a simple place to start, Heady gives you clear options based on your goals, team, and timeline. Pick what fits now, and scale when you're ready.
Do It Yourself — AI tools and agents for your team
DIY
- Custom AI agents for your brand
- Proven Heady playbooks included
- Full control, lower long-term cost
We'll recommend DIY or DFY for you.
Done For You — Hands-on by Heady's team
DFY
- Strategy and execution handled
- Built for complex initiatives
- Scale without new hires
Includes DFY, DIY, or next steps.
Not Ready Yet? Start with a free Heady guide
Free
- Complete cannabis marketing guide
- Real-world walkthroughs
- What it actually takes to win
Instant access. No sales call.
Let's Get You in the Headlines
Tell us what's newsworthy — we'll turn it into coverage that ranks.