Case Study
Raw Garden
Deals, retailer discovery, and brand infrastructure for California's leading vape brand.
Raw Garden is a wholesale cannabis CPG brand sold across hundreds of California retailers. Heady built rawgarden.farm on the Heady Brand Platform, with a live deals engine and a retailer locator that routes consumers to stores carrying Raw Garden products. Lab results, product detail pages, and loyalty logins are next on the roadmap.
The situation
As a wholesale brand, Raw Garden doesn't sell direct. Its website's job is to convert brand demand into retail foot traffic, and to give hundreds of retail partners a reason to stay stocked.
Our approach
Heady built the site on the Heady Brand Platform with the two features that matter most for a wholesale CPG brand: a deals engine that gives consumers a reason to visit, and a retailer locator that tells them exactly where to go.
“I've been the Digital Marketing Manager at Raw Garden for about 7 months and have had the absolute pleasure of working with The Heady Collective. They've been extremely helpful in helping us revamp our website and have great insight into what does and doesn't work in terms of usability. They have great ideas on how to enhance our initiatives in more unique and engaging ways, while still keeping our company's vision in mind. They've even helped us setup a brand new website for our b-brand, which has been such a seamless and quick process. Additionally, they've been a huge help with our newsletters by providing different tips and tricks on how to maximize open rate and reduce any newsletters going into spam. They've even been a great help at a consulting level for our digital media plan, given their impressive backgrounds in that field. One of the best things about Heady is how hands on and available they are. They're always easy to reach and communicate with, which makes our partnership so positive. They all have amazing experience in each of their fields and have been a huge help to us overall. I would absolutely work with them again at any future job and can't recommend their services enough.”
What we built
What we built
Retailer locator
Store-level discovery routing consumers to retailers carrying Raw Garden.
Deals engine
Live promotions surfaced on-site.
Heady Brand Platform
Productized brand-site infrastructure.
Brand & product content
Cultivation story and product education.
The build
What's next
Lab results integration
Product detail pages
Loyalty and customer logins
Want a site that works this hard?
Tell us about your dispensary or brand and we'll show you what we'd build.
