Case Study
Grön
A custom-built digital home for one of cannabis's fastest-growing edibles brands.
Grön is a multi-state cannabis edibles brand, acquired by Wyld in 2026. Heady designed and built Grön's website as a fully custom project: brand storytelling, product education, and a digital presence built to keep pace with rapid multi-state expansion. Heady ran Grön's digital presence through the growth period that ended in its acquisition.
The situation
Grön was scaling fast across multiple state markets, and its digital presence needed to carry a premium edibles brand into each new market with consistency.
The brand needed a site that could tell its story to consumers, buyers, and partners at the same time, without leaning on a generic template.
Our approach
Heady built Grön's site as a fully custom project: design system, content architecture, and brand storytelling built around the product line rather than adapted from a template.
What we built
What we built
Custom design & build
Fully custom site, no template base.
Brand & product storytelling
Content architecture built around the edibles line.
Multi-state brand presence
One digital home serving every market Grön entered.
The build
Want a site that works this hard?
Tell us about your dispensary or brand and we'll show you what we'd build.
