Cannabis PR That Puts You in the Headlines

Win Eyeballs, Win Authority, Win Trust

From product drops to big holiday blow-outs (4/20, 7/10, Green Wednesday), we turn your news into buzzworthy stories that build, traffic, and trust.

Make Your Own News—Before Someone Else Does

In a market where ads are restricted and algorithms change daily, earned media still drives the deepest trust. Our cannabis-specific PR strategies help dispensaries and brands own the narrative, win backlinks, and grow authority—without fighting ad-platform red tape.

Cannabis company featured in online news article.

What We Deliver

Press Release Creation & Distribution

Compliance-ready copy written by cannabis pros.
Distribution to 1,000+ cannabis-friendly editors and outlets.

PR for SEO (Link-Earning Hacks)

Story angles engineered to generate do-follow coverage.
Syndication that drives authority, not spam.

Event & Holiday Hype

420, 710, Green Wednesday, product launches—if it’s newsworthy, we’ll make it un-ignorable.

Thought-Leadership Placement

Get manually placed in industry journals and mainstream media.

Crisis & Reputation Management

Rapid response plans that protect your brand when the unexpected hits.

Turn Headlines into Rankings

Media mentions alone are good. Mentions that include high-authority backlinks are game-changing. Our PR campaigns are built with SEO in mind, so every article, quote, and podcast appearance pushes your domain authority and search visibility upward.

Key Dates We Leverage for Buzz

April 20 – 420 is the Mother of all Cannabis Holidays
July 10 – 710 aka Oil Day is a major holiday for concentrates & vapes in particular
Green Wednesday (day before Thanksgiving) – another “cannabis industry” holiday, it starts earlier than the traditional Black Friday, but continues from Green Wednesday, through Black Friday, and through Cyber Monday in many cases.
Local legalization anniversaries
Product drop & partnership announcements

Our 5-Step PR Process

Why Cannabis Businesses Choose Heady

Our results speak for themselves—but our clients speak louder.

I've been the Digital Marketing Manager at Raw Garden for about 7 months and have had the absolute pleasure of working with The Heady Collective. They've been extremely helpful in helping us revamp our website and have great insight into what does and doesn't work in terms of usability. They have great ideas on how to enhance our initiatives in more unique and engaging ways, while still keeping our company's vision in mind. They've even helped us setup a brand new website for our b-brand, which has been such a seamless and quick process. Additionally, they've been a huge help with our newsletters by providing different tips and tricks on how to maximize open rate and reduce any newsletters going into spam. They've even been a great help at a consulting level for our digital media plan, given their impressive backgrounds in that field. One of the best things about Heady is how hands on and available they are. They're always easy to reach and communicate with, which makes our partnership so positive. They all have amazing experience in each if their fields and have been a huge help to us overall. I would absolutely work with them again at any future job and can't recommend their services enough.

Tim and his team at Heady are one of the best agency partners I've had the opportunity to work with on our business strategy. They truly listen to your needs and provide strategic direction without breaking the bank or inflating pricing. I would highly recommend Heady for any company seeking a strong digital partner to help navigate the fast-changing digital world and optimize budgets to reach your target consumer!

I couldn't speak more highly about Tim and his team if I tried. I've known Tim from early days at I Heart Jane as a startup and his friendly and approachable manner made it easy to bring him along as I changed brands. They take a strategic and consultative approach that was tailored to each of my businesses (no cookie cutter plans here!), are results-driven, and maintain excellent communication. Their expertise and professionalism make them a valuable partner for achieving business goals - not an easy feat, especially in the cannabis industry.

Ready to Own Your Cannabis Narrative?

Tell us your next milestone—we’ll make sure the industry hears about it.