Most cannabis brands post on Instagram. Smart brands show up everywhere.
We help brands build repeatable, search-friendly, multi-platform social content systems — so your audience finds you wherever they’re looking.
The IG Trap
Most cannabis brands treat social like a chore:
One post on Instagram, once in a while. A flyer. A vibe. A few likes. That’s it.
But that’s not strategy. That’s survival mode.
Meanwhile, your customers are scrolling:
- On X, searching for “Chicago weed deals”
- On YouTube, learning about edibles
- On Threads, Bluesky, and Reddit, asking for product recommendations
- On their email, seeing your IG logo and wondering why you’re not on TikTok
Social should work like an ecosystem — not a single feed.
Heady’s Approach
We build simple, scalable social systems that work across every channel your audience uses.
What We Focus On:
- Repeatable content formats (Deals, Best Sellers, Staff Picks, Product Spotlights)
- Multi-platform adaptations (X, IG, Bluesky, Threads, TikTok, YouTube Shorts)
- Text-search friendly posts for discoverability
- Retention-friendly strategies that connect email & CRM to social
“The goal isn’t to post more. It’s to post smarter — with content that gets reused, repurposed, and republished across channels.”
What It Helps You Do
Increase surface area for discovery
Show up in social search results like “best live resin carts” or “Vegas 420 deals” — on platforms where text matters.
Drive real cross-channel retention
Social + CRM = a loop. We help you collect followers from your email list, and re-engage churned customers through social.
Repurpose your SEO/CRM content
Already running DealSync or “Best of” content? We turn it into evergreen social posts — fast.
Look like a real brand
No more “where else can I follow you?” moments. Every email, every blog, every footer can include all your socials — not just IG.
No more “where else can I follow you?” moments. Every email, every blog, every footer can include all your socials — not just IG.
Our Social Content Library Includes:
What We Focus On:
📌 Deal Spotlights
💨 Product Drops
🌟 Budtender Picks
🧠 Best Sellers by Category
📍 Local Favorites
🗓️ Weekly Promos or Flash Sales
💬 User Reviews / Review of the Week
🧩 Educational snippets (How to use, What’s in it, Effects)
All formatted to match each platform’s vibe and algorithm.
How We Work With You
Whether you need us as your creative team, or just to build the system and hand it off — we’re flexible.
Engagement Models:
| Model | You Get |
|---|---|
| MonthlySocial Packs | We deliver assets + captions across channels for weekly posting |
| System Setup | We build your templates, formats, calendar, and train your team |
| Full Management | You approve, we post, track, and optimize |
Let’s Plan Your Next Campaign CTA Block
Want better results from your paid campaigns?
Let’s talk through your next launch, promotion, or spend allocation.