Cannabis Content Strategy Services
The Only Content That Matters is the Kind That Makes You Money — and Builds Your Brand.
We turn your data and brand pillars into scalable, revenue-driving content systems across Web, CRM, and Social.
The Problem With Most Cannabis Content
Most cannabis brands don’t have a content strategy.
They have a blog… a few outdated pages… and a backlog of ideas that never get produced.
When they do publish content, it’s often:
- Disconnected from what people are searching for
- Not tied to what’s actually selling
- Painful to update
- Or totally random (hello “Father’s Day Cannabis Gift Guide” with 25 clicks).
Meanwhile, your customers are out there searching for the stuff you already sell.
You just haven’t shown up yet.
What We Do Differently
We combine:
Search intent + Sales data
What people are actually looking for.
Your brand’s unique identity
What you want to be known for
Then we turn it all into a repeatable, multi-channel content system that delivers results.
Proven MoneyMakers
Every piece of content we create is built to sell. From data-driven “Best” lists to promo campaigns and UGC spotlights, our Proven Moneymakers turn search intent and sales insights into consistent revenue growth — content that connects your audience, strengthens your brand, and drives measurable results.
Deals and promotions
Timely campaigns that drive traffic, boost conversions, and keep customers coming back.
“Best” / Top Sellers, Staff Favorites
Highlight your most-loved products to build trust and guide buying decisions.
Spotlights: Brand, Product
Showcase what makes your brand or products stand out with story-driven features.
Hot Products, UGC or Budtender Reviews
Use authentic voices and trending picks to build credibility and fuel demand.
Your Brand Pillars = Our Content Fuel
Most content strategy ignores brand. We don’t.
We take your most important brand themes — the messages you want to own — and pair them with search-friendly formats that scale.
| Brand Pillar | Example Execution |
|---|---|
| “Clean Cannabis” (CPG) | Ongoing content about lab testing, Clean Green certification, sun-grown flower, transparency, purity — across blog, CRM, and social |
| “Giving Back” (Retailer) | Monthly spotlights on community orgs, team-led fundraisers, local impact summaries, QR codes to track donations |
| “Terp-First Products” | Spotlight series on terpenes, effects, flavor profiles, with cross-channel guides + top picks |
| “Education First” | Q&A formats, glossary-style series, buyer’s guides tied to what people are Googling anyway |
| “Premium, Not Pricey” | Best-value content, staff picks under $30, weekly deal content positioned around affordability and quality |
We don’t just say what you’re about. We create a content universe that reinforces it — week after week, market after market.
What We Do
No-Brainer Content Meets Brand-Building Stories
What We Publish
Many agencies offer no confirmation that a campaign is actually working.
And most don’t want to.
Set-It-and-Forget-It Distribution
Business operators and marketers want to be strategic, but they are bogged down by evaluating partners and analyzing numbers.
What We Deliver
Now include:
🧭 Brand Pillar Content Mapping
🎯 Strategic Message Reinforcement Plan
🔄 Evergreen & Campaign Content Production
📆 Full Content Calendar + Distribution Workflows
🔗 SEO, CRM, and Social Integration
📊 Monthly Performance Review
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Let’s Plan Your Next Campaign CTA Block
Want better results from your paid campaigns?
Let’s talk through your next launch, promotion, or spend allocation.
CRM + Email Marketing Services We Offer
While Alpine IQ is our go-to platform for cannabis CRM, we also support Klaviyo, MailerLite, and other platforms. Whether you’re building from scratch or optimizing an existing setup, we tailor every campaign to your brand, customers, and stack.
Service List:
- Alpine IQ Setup & Customization
- Email Marketing Strategy + Execution
- Triggered Campaign Flows (Welcome, Abandonment, Re-Engagement, VIP)
- Loyalty Program Design & Integration
- Email List Hygiene & Compliance Management
- Campaign A/B Testing + Performance Reporting
- SMS Integration & Cross-Channel Automation
Why Cannabis Brands Choose Heady
We know CRM tech. We know cannabis regulations. But most of all, we know how to turn both into real customer engagement and retention.
Feature Highlights:
- All CRM Leads are AIQ Academy Certified
- Deep experience across retail, delivery, and CPG
- Custom strategy backed by creative and technical execution
- Obsessed with compliance, results, and transparency
Why Cannabis Brands Choose Heady
Feature Highlights:
- All CRM Leads are AIQ Academy Certified
- Deep experience across retail, delivery, and CPG
- Custom strategy backed by creative and technical execution
- Obsessed with compliance, results, and transparency
Platform-Agnostic. Cannabis-Specific.
Our core expertise lies in Alpine IQ, but we also support and optimize campaigns using MailerLite, Klaviyo, and other tools. We help cannabis operators choose the right platform—or make the most of the one they’ve already got.
Platform-Agnostic. Cannabis-Specific.
Our core expertise lies in Alpine IQ, but we also support and optimize campaigns using MailerLite, Klaviyo, and other tools. We help cannabis operators choose the right platform—or make the most of the one they’ve already got.
Campaigns That Convert (and Comply)
- Retail Dispensary: Weekly promos, loyalty point reminders, and new product drops
- Delivery: Geo-targeted re-engagement flows and opt-in list growth
- CPG Brand: B2B drip campaigns to drive wholesale reorders and brand affinity
Campaigns That Convert (and Comply)
- Retail Dispensary: Weekly promos, loyalty point reminders, and new product drops
- Delivery: Geo-targeted re-engagement flows and opt-in list growth
- CPG Brand: B2B drip campaigns to drive wholesale reorders and brand affinity
Let’s Turn Your CRM Into Revenue
Want help planning and launching compliant, high-performing CRM and email campaigns?
Heady brings the expertise, tools, and certification to help you win—whether you’re scaling a single dispensary or going multi-state.
Let’s Turn Your CRM Into Revenue
Want help planning and launching compliant, high-performing CRM and email campaigns?
Heady brings the expertise, tools, and certification to help you win—whether you’re scaling a single dispensary or going multi-state.