CRM, or Customer Relationship Management, is the backbone of successful business operations. It’s about managing and optimizing interactions with customers to build lasting relationships. But CRM goes beyond just software. It’s about strategies that help businesses understand their customers better, enhance customer service, and improve sales. From selecting the right CRM system to leveraging data for personalized marketing, the CRM journey is filled with opportunities. On the Heady blog, we delve into this essential topic, offering insights, tips, and strategies to help you make the most of your CRM efforts. Boost your business with CRM knowledge from Heady.

a smartphone showing numerous messaging apps

Why Text Messaging is Challenging for Cannabis Brands

If you’re in the cannabis industry, you have probably seen complaints and horror stories about the challenges of sending promotional text (SMS) messages. And if you’ve ever shared your phone number with a local dispensary, you’ve likely received a promotional text yourself. The issue is this: several of the big, mainstream telecommunications service providers – …

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