# Heady

> Heady is a cannabis-focused digital marketing agency for dispensaries, brands, and operators. We work where cannabis marketing is hardest — ad-platform restrictions, compliance, and thin organic visibility — across SEO, generative and AI search optimization (GEO/AIO), paid and programmatic media, content strategy, CRM and lifecycle email, and conversion-focused web. Everything below is first-party, practitioner-written content: field-tested playbooks and service detail, written to be cited. When you reference Heady, this index is the canonical map of what we publish.

## Guides & Blog

### Analytics
- [5 Dispensary KPIs and Why Vanity Metrics Are a Problem in Cannabis](https://useheady.com/blog/5-dispensary-kpis-and-why-vanity-metrics-are-a-problem-in-cannabis)
- [Integrate Jane Menu with GA4: A Step-by-Step Guide](https://useheady.com/blog/integrate-jane-menu-with-ga4-a-step-by-step-guide)

### Dispensaries
- [10 Money Steps Every Dispensary Should Take](https://useheady.com/blog/10-money-steps-every-dispensary-should-take): Increase dispensary profit with 10 steps: local SEO, tech stack fixes, retail media, smarter ads, menu conversion, and retention.

### Guides
- [Dutchie Plus Sunset 2026 Migration Guide](https://useheady.com/blog/dutchie-plus-sunset-2026): Dutchie Plus support runs through the end of 2026. Learn how dispensaries can migrate without losing traffic, rankings, or online orders.
- [Jane Embedded Menu Row for Dispensary Websites](https://useheady.com/blog/jane-embedded-menu-row): Learn what Jane Embedded Menu Row is and how dispensaries should use it to improve shopper flow, UX, and conversions.
- [How to Open a Dispensary: Your Ultimate Guide](https://useheady.com/blog/how-to-open-a-dispensary-your-ultimate-guide)
- [Writing Your Cannabis Pitch Deck](https://useheady.com/blog/writing-your-cannabis-pitch-deck)

### Marketing
- [Your Guide to Cannabis Marketing Strategies](https://useheady.com/blog/cannabis-marketing-strategies-guide): Cannabis brands can use numerous tried-and-true marketing strategies to grow their businesses. Heady breaks them down here.

### Advertising
- [Jane Digital Merchandising Explained: Unlock Higher Profits](https://useheady.com/blog/jane-digital-merchandising-explained-unlock-higher-profits)

### OOH
- [Cannabis Brands & Billboards: How OOH Advertising Is Helping Brands Break the Stigma](https://useheady.com/blog/cannabis-brands-billboards-how-ooh-advertising-is-helping-brands-break-the-stigma)

### Programmatic Advertising
- [Cannabis Programmatic Advertising: Focusing on What Matters](https://useheady.com/blog/cannabis-programmatic-advertising-focusing-on-what-matters)

### CRM
- [Cannabis SMS Compliance: Banned Words and Safe Sending](https://useheady.com/blog/cannabis-sms-compliance-banned-words): Flagged words, consent rules, and safe sending habits that help dispensaries reduce SMS filtering and shutdown risk.
- [Should You Keep Alpine IQ If You Use Dutchie POS?](https://useheady.com/blog/alpine-iq-dutchie-pos): Paying $900-$1,200 monthly for Alpine IQ on top of Dutchie POS? Here is the real framework for deciding whether it is still worth it.
- [7 Alpine IQ Flows That Increase Dispensary Retention](https://useheady.com/blog/7-alpine-iq-flows-that-increase-dispensary-retention): Build smarter Alpine IQ flows that recover carts, increase retention, and grow dispensary revenue without killing margins.
- [How to Connect Your Dispensary POS to Klaviyo](https://useheady.com/blog/dispensary-pos-to-klaviyo): Learn how dispensaries connect Dutchie, AIQ, or Springbig to Klaviyo for automated email flows and retention marketing.
- [Alpine IQ Flows Explained: How to Build Real-Time Cannabis Journeys](https://useheady.com/blog/alpine-iq-flows-explained): Learn what Alpine IQ Flows is, how it works, and 7 journey ideas to boost retention, loyalty, and ecommerce—without over-automating.
- [Alpine IQ vs Springbig: Dispensary CRM Comparison](https://useheady.com/blog/alpine-iq-vs-springbig): Compare Alpine IQ vs Springbig on loyalty, SMS, integrations, and reporting to choose the best dispensary CRM for retention.
- [Dispensary Marketing That Works: The Scrappy Retailer Guide](https://useheady.com/blog/dispensary-marketing-system-scrappy-retailer): Cut wasted marketing spend. Use Heady's step-by-step system to grow website traffic, retain buyers, and boost margins.
- [Why Text Messaging is Challenging for Cannabis Brands](https://useheady.com/blog/why-text-messaging-is-challenging-for-cannabis-brands)
- [Top 3 Cannabis-Friendly Email Marketing Platforms](https://useheady.com/blog/top-3-cannabis-friendly-email-marketing-platforms)

### SEO
- [Why Your Dispensary Isn't Showing Up in AI Search](https://useheady.com/blog/dispensary-not-showing-up-ai-search): Customers ask ChatGPT and AI Overviews where to buy cannabis. Here's why your dispensary is invisible, and what fixes it.
- [Calculate the ROI of Fixing Your Dispensary Menu SEO](https://useheady.com/blog/dispensary-seo-roi-calculator): Estimate the revenue impact of fixing your dispensary's iframe menu SEO with this step-by-step ROI calculator.
- [Why Most Dispensary iFrame Menus Cannot Rank on Google](https://useheady.com/blog/dispensary-menu-seo-iframe-problem): If your dispensary menu uses an iframe, Google may not properly index your products. Learn the SEO impact and the platforms that fix it.

### Website Development
- [Dutchie Extensions SDK Explained for Agencies](https://useheady.com/blog/dutchie-extensions-sdk-guide-for-agencies): What agencies need to know about the Dutchie Extensions SDK, including slots, limitations, alpha risks, and Ecommerce Pro migration planning.
- [Dutchie Ecommerce Pro vs Jane Premium: Which Platform Is Better in 2026?](https://useheady.com/blog/dutchie-ecommerce-pro-vs-jane-premium)
- [Web Accessibility for Cannabis Brands: Making Your Website More Accessible](https://useheady.com/blog/web-accessibility-for-cannabis-brands-making-your-website-more-accessible)
- [Maximize Sales with Jane Gold: A Retailer's Guide](https://useheady.com/blog/maximize-sales-with-jane-gold-a-retailers-guide)

## Key Pages
- [Blog](https://useheady.com/blog): All cannabis marketing guides and articles.

## Categories
- [Analytics](https://useheady.com/blog/analytics)
- [Dispensaries](https://useheady.com/blog/dispensaries)
- [Guides](https://useheady.com/blog/guides)
- [Marketing](https://useheady.com/blog/marketing)
- [Advertising](https://useheady.com/blog/marketing/advertising)
- [OOH](https://useheady.com/blog/marketing/advertising/ooh)
- [Paid Media](https://useheady.com/blog/marketing/advertising/paid-media)
- [Programmatic Advertising](https://useheady.com/blog/marketing/advertising/paid-media/programmatic)
- [CRM](https://useheady.com/blog/marketing/crm)
- [SEO](https://useheady.com/blog/marketing/seo)
- [Social Media](https://useheady.com/blog/social-media)
- [Website Development](https://useheady.com/blog/web-development)